SOUL COLLECTIVE INCUBATOR

What to expect.

  • Dream it.

    It all begins with an idea. Maybe you want to launch a business or turn a hobby into something more. Whatever it is, we’ve created a seat at the table for you to figure it out.

  • Build it.

    Through partnerships with Trunetta Atwater and theCO, we have created a 10-week business incubator designed to turn those ideas into profitable businesses.

  • Grow it.

    Within the program our partners are dedicated to bringing fresh courses, group thinks, and intensives to help black business leverage long term growth.

Program 411

  • Applications are NOW open for 2026.

    Applications Close: January 15, 2026

    Acceptance Notifications: January 19, 2026 (MLK Day)

    Program Fee Due: January 20, 2026 (please note: Spot is not secured until payment is received.)


  • Brand Camp: Led by Trunetta Atwater

    • Date: Saturday, January 24, 2026

    • Time 9:00am - 4:00pm at Soul Collective, 580 S. Royal Street

    CO.STARTERS Kickoff: Led By Lisa Garner

    • Tuesday, February 3, 2026

    • Time: 6:00 PM – 8:00 PM at theCO, 541 Wiley Parker Rd.

    Length: 9 weeks (Tuesdays)

    1 on 1 Mentoring with Trunetta Atwater (1) 30 minute session per week during the duration of the program + simple branding portrait session. Must be completed before the end of the program.

  • Investment: $450

    Due: January 20, 2026

 

 

BRAND CAMP

(Week One)

Brand Camp is a 1-day intensive brand design course that navigates you through building a solid brand for your products and services for e-commerce, retail, and online marketing.

CO.STARTERS at theCO

(Week Two through Ten)

CO.STARTERS is a 9-week program that equips aspiring entrepreneurs with the insights, relationships, and tools needed to turn their business ideas into action.

 
APPLY HERE
 

PROGRAM PERKS

With Trunetta Atwater Photography
+ 30-minute Coaching with Trunetta Atwater each week during the duration of the program
+ Simple Brand Session Photography session (must take place during program)

With Chanel Nicole Co.
+
25% off custom Squarespace website design
+ 20% off Squarespace annual website subscription

At theCO
+ FREE MEMBERSHIP AT theCO for the duration of the Program
+ $50 per month membership at theCo membership after the Program ($25 savings)
+ Use of the makerspace

SOUL Incubator Past Participants

2026 Applications are now OPEN.

The program starts January 24, 2026.

2026 Applicants: If selected there is a one time program fee of $450. The program fee will be due by Jan 20, 2026.

APPLY